PAX Reward & Reminder
Reward & Reminder, a population-level intervention targeting whole communities, counties, or States, is designed to promote the community norm of not selling tobacco to minors. By using rapid and public rewards recognition for clerks and retailers/outlets that do not sell tobacco to minors, Reward & Reminder aims to reduce illegal sales of tobacco, perceived access to tobacco, and tobacco use prevalence rates. The intervention emerged from a contextual analysis of factors affecting the behavior of store clerks, retailers, and the tobacco industry overall. At the core of the program is the use of “mystery shoppers,” teams of youth who—with parental permission and under the supervision of adults—enter stores and try to buy tobacco products. They provide immediate recognition and rewards, such as gift certificates, to clerks who do the “right thing” and gave reminders to those who do not.
Reward & Reminder